WWF Before its to late
Emotion Advert. It tells us that trees are being cut down and we are not doing anything.
Michelin
Emotion Advert. It shows a baby in a tire and it looks cute so people will want to get the tire which had a baby in it.
Dove
Rationality because it has facts on the advert.
Speed limit
This is a mix of rationality and emotion. The rationality is that when you drive and hit something at 40 miles per hour it is 70% chance you will die and if you go at 30 miles per hour there is a 80% you will live. These are true facts. The emotion is that the child could die and not live.
Coca Cola
Transference. Its transference because you want to be like Michelle Kwan as she is a Olympic athlete and Coke says if you drink Coca Cola you will become her.
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