Paragraphs on the Allianz Add

Contrast Paragraph
Think local globally. Contrast is a tool used in advertising that grabs people's attention using the differences between two things. In this advertisement there are many different examples of contrast.  My first one is the difference between this man and his background. On the picture the man looks like a business man or a hiker with his suite and shoes and the way he wears his backpack. On the other hand the background looks like a rice crispy farm or hill with a house in the background. This doesn't seem like a very business like place to me. Another one is the way he looks a hiker but has a tablet with him. He looks relaxed and smiling and he looks casual but still smart enough to be a businessman. But most hikers don't have a tablet with them when they go walking or hiking and they certainly don't need one. The third and final one is the contrast between the colours. This is difficult to see on a black and white copy but on the colour one there is a difference between this man's jacket and the colour of the rice crispies(If they are even rice crispies). The jacket is a light brown and the rice crispies are a yellow. There is a difference. These are the contrasts in this advert. This is only one of the types of ways to make adverts. Another device people use is repetition.

Repetition Paragraph
Think local globally. Repetition is another tool used in advertising to make people remember things you say. In this advert there are multiple examples of repetition. The first is the word investment. In all the writing they say this word 3 times. This makes the readers remember that Allianz is connected to investment. The second is the word Allainz. This is also repeated three times. Again this reminds and makes people remember the name Allianz so later if they see a building with the name Allianz they will remember it. The last word is investors. In the advert when they mention Allianz it normally has the word investors next. This means when people see the name Allianz they will not only remember the company they will also remember that it is a investors. There are other words that are repeated but these are the key words. This is the key repeated words.